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|A few months ago, we went to a press reception where we were introduced to the wonders of Chipilo Authentic Mexican Crema. Crema, or cream, which is what Mexicans call cultured sour cream. If you are a sour cream lover, it will take you higher—in a slightly different way than Ike and Tina Turner, but just as exciting. It’s richer, sweeter, more complex in flavor. It’s la crema de la crema. Newly available in the U.S., it’s made in Wisconsin according to Chipilo’s specifications, since fresh dairy products can’t be imported into the U.S. until next year. (However, most Mexican cremas are made from milkfat imported from New Zealand!) This is a crema worth going out of your way for, and worth spending your calories on.||
Much more exciting than sour cream.
|Use crema as you would sour cream; but it can do much more. The innate sweetness makes it a natural dip for fruit, a topping for pancakes, a spread for muffins and toast. Just resist the temptation to eat it from the carton. The first sales initiative focuses on Latin markets—their customers already understand what crema is and are familiar with the brand (Chipilo is the number one crema in Mexico). From our point of view, it’s taking too long to get into the mainstream. So, get over to the nearest Latin market and buy a few pounds. In one-pound containers, give them as holiday gifts. Not only will they be the most inexpensive gifts you can give, they’ll probably be the most appreciated by anybody who likes good food. To find a market near you, email firstname.lastname@example.org.|