NEWS: Le Beaujolais Nouveau Est Arrivé!
Posters given to retailers and restaurants celebrate the arrival of the new Beaujolais vintage. As of today, the global phenomenon that is Beaujolais Nouveau will once again be in full swing. Perhaps the greatest marketing concept in the history of wine, Beaujolais Nouveau is a category promoted to international fanfare by George DuBoeuf, one of…
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