PRODUCT: Samuel Adams Longshot Homebrew Variety Pack
Last fall, Samuel Adams made dreams come true for three homebrewers, who were named at the Great American Beer Festival in Denver.
More than 700 hopefuls entered their beers in the annual Samuel Adams Longshot American Homebrew Contest. The main contest is not open to employees of Samuel Adams’ maker, The Boston Beer Company. Instead, they compete in a separate, in-house competition, with equal prizes. The prize is the experience of brewing their beer at the Samuel Adams brewery in Boston, alongside the professional brewers. Their beer is then distributed in a Limited Edition—with the winners’ photo on the bottle. And there’s some cash: a $5,000 royalty for their recipe. Given how many different brews Samuel Adams already makes (more than 40), entrants are encouraged to incorporate unusual ingredients into their recipes. The winning beers are now available nationally in the 2011 LongShot Category 23* Variety 6-Pack, two bottles of each of the winning recipes, at a suggested retail price of $9.99: |
The Samuel Adams Longshot six-pack with our personal favorite. Photo by River Soma | THE NIBBLE. |
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THE SCOOP ON THE SUDS Friar Hop Ale Honey Bee’s Lavender Wheat Beer And now for our favorite among the winning trio: Blackened Hops Beer Bravo to to the winners and to all of America’s homebrewers.
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