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NEWS: “Real” Antioxidant Cocoa Debuts

Cocoa Powder
Cocoa powder.
  Belgium-based Barry Callebaut, the world’s leading manufacturer of high-quality cocoa and chocolate products, announces the launch of a unique new cocoa powder with true, measurable antioxidant benefits. ACTICOA cocoa powder contains a guaranteed minimum percentage of cocoa flavanols, making it a rich source of antioxidants. In addition to the health benefits, it’s also a delicious, full-flavored cocoa beverage (we haven’t tasted it yet, as the official word just came out, but we’re very familiar with the company’s products, and we’ll take it on faith until we get our cache for review).
Only two grams a day of the cocoa powder contain the amount of flavanols—the antioxidants in cacao—needed to have a positive antioxidant effect. Cacao flavanols are one of the most powerful antioxidants yet discovered. Though found in abundance in the raw cacao bean, most of the flavanols are destroyed during the conventional chocolate-making process. After years of research, Barry Callebaut has succeeded in preserving around 80% of the natural flavanol content of raw cacao in this new cocoa powder product. That’s good news for people who’d like to start and end their day with a nice cup of cocoa. Every time over the last few years that another chocolate bar (or fudge product) has touted its “antioxidant benefits,” THE NIBBLE has pointed out that such claims are a lot of marketing hype: that absent research on the label of exactly how many antioxidants were in the bar, it is a pretty vague claim, and that research is typically done on flavanol-enhanced cocoa, not on chocolate bars. We predicted that such a product would get to market sooner or later for those who truly wanted to get their antioxidants through cacao—and here it is! Next, as other companies do the same, we can anticipate, “Now, with more anxtioxidants than the other brand….”




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