TOP PHOTO: What Great-Great Grandmother
would have purchased. BOTTOM PHOTO:
Today’s canister reminds us that oatmeal is a
heart-healthy food. Photos courtesy Quaker
One hundred years ago, Quaker introduced the now-iconic cylinder package for Old Fasioned Quaker Oats. The cylindrical package was a first in the industry. While the packaging design has been updated, the round canister can still be found on store shelves today.
The Quaker Mill Company of Ravenna, Ohio, was founded in 1877 by Henry Parsons Crowell, who purchased the bankrupt Quaker Oat Mill Company there.
Canned foods were a hot new trend in 1915, and Crowell noticed the public’s growing appetite for colorful, conveniently sized packaging. He began to sell his oats in distinctive round cardboard cartons. At the time, many groceries, including cereal grains, were sold in bulk from barrels.
Today the The Quaker Oats Company sells more than 350 million pounds of oatmeal annually, and some 120 million canisters are produced at its Cedar Rapids plant.
Quaker also lays claim as the first to feature a recipe on packaging: Oatmeal Bread, in 1891. In 1908, the brand introduced the first cookie recipe on a package: Oat Cakes.
In 1922, the company introduced Quaker Quick Oats, one of America’s first convenience products. It can be swapped for Quaker Old Fashioned Oats in baking recipes.
In 1966, Quaker Instant Oatmeal pouches debuted to help people keep pace with a busy, on-the-go lifestyle. Cup packaging debuted in 2000, to portable eating even easier. Earlier this year, Quaker launched Quick 3-Minute Steel Cut Oats.
Vanishing Oatmeal Raisin Cookies recipe remains a consumer favorite. As of 2015, it’s been on the Old Fashioned Oats canister for 20 years. The recipe is below.
A food conglomerate headquartered in Chicago, it has been owned by PepsiCo since 2001.
RECIPE: QUAKER VANISHING OATMEAL COOKIES
Prep time is 20 minutes, cook time is 8 minutes.
Ingredients For 4 Dozen Cookies
1/2 cup (1 stick) plus 6 tablespoons butter, softened
3/4 cup firmly packed brown sugar
1/2 cup granulated sugar
1 teaspoon vanilla
1-1/2 cups all-purpose flour
1 teaspoon baking soda
1 teaspoon ground cinnamon
Optional: 1/2 teaspoon salt
3 cups Quaker Oats (Old Fashioned or Quick Oats, uncooked)
1 cup raisins
Optional: 1 cup chopped nuts
Raisins substitute: 1 cup dried cherries, cranberries or diced mixed fruit
Raisins substitute: 1 cup semisweet chocolate chips; omit the cinnamon