The premium ice cream brand, Magnum, was launched in Sweden in January 1989. (January? Sweden? Ice cream? Brr!)
Now part of Unilever, the original Magnum, targeted to adults, offered a thick bar of vanilla ice cream on a stick, with real chocolate coating.
At the time, there was no real chocolate that could withstand the commercial ice cream freezer temperature of -40° Celsius (even today, premium brands like Häagen-Dazs use confectionary coating, not real chocolate, and good palates can taste the difference).
So a special (and especially excellent) chocolate was developed by the great Belgian chocolate producer, Callebaut.
In 2011, Magnum ice cream was launched in the U.S. and Canada with six varieties: Double Caramel, Double Chocolate, Classic, Almond, White and Dark. For us, it was love at first bite.
Today, Magnum is one of the world’s leading ice cream brands, selling one billion bars annually, worldwide. It is the biggest brand of Unilever ice creams (which include Ben & Jerry’s, Breyers, Fudgsicle, Klondike and Popsicle, among others).
Since our first Magnum review, the quality has continued to deliver all that one could desire. We’ve been remiss, and it’s time to promote this brand to a Top Pick Of The Week.
The best chocolate fix in the supermarket: a Magnum Chocolate Infinity Bar. Photo courtesy Unilever.