A Great Juice Story
Deprived of their original resources, many Native American tribes have fallen into unfortunate circumstances, struggling economically and facing the ills that come with hardship.
The Seminole Tribe of Florida, through the careful leadership of their elders, managed to overcome such bleak circumstances. The Tribe became self-sufficient through economic development enterprises located on six reservations throughout the State of Florida, one of which is citrus farming.
Economic success has enabled them to reach out to help struggling Native Nations as well as local communities, through product donations, financial contributions and sponsorships.
Earlier this year, the Tribe teamed with the Roe family, fourth generation distributors and growers of the Noble brand of fruits and juices, to launch a new brand, Seminole Pride Noble. The line includes natural and organic juices in apple, blood orange, grapefruit, lemonade, orange, orange tangerine, red grapefruit, tangerine and tangerine clementine.
The operation is committed to sustainable citrus farming and to the environment in general; even the bottles used are 100% sustainable and are made at the juicing facility, keeping the total business carbon footprint environmentally friendly.
One of 10 Seminole Pride juices. Photo courtesy Noble Juice.