In 2011, still in college, Jonny Pop’s CEO Erik Brust and his cousin Jonathan imagined starting a business, selling an “all-natural, fruit-forward, purely delicious frozen treat that would take the market by storm.”
They tried every fruit bar and ice cream novelty they could find, dividing the pops into two categories: icy and artificial, or decadent and unhealthy. A year later, in his dorm room, Erik decided to make it a reality.
Blend fresh fruit, cream, cane sugar, purified water and a pinch of salt, the team has achieved something special: what they describe as a smoothie-on-a-stick and “frozen goodness.” These are apt descriptions.
Smooth and creamy, redolent of fresh fruit (often with toothsome bits of fruit in each bite), the ingredients may be simple but the way they come together is outstanding.
Each flavor as splendid as the next, each bite a joy. We were fortunate to receive samples of each. It’s impossible to choose; but by the same token, there’s no wrong choice. Try them all:
Try them direct from the wrapper, as well as:
The company’s mission is to make the world a better place, one pop at a time. Each JonnyPops stick is printed with a good deed to be paid forward. You can suggest good deeds on their Facebook page.
Now for the sad part: Cousin Jonathan, the original co-imaginer, died of a drug overdose before the company came to be.
The product is named in his memory, and the company donates a portion of the proceeds—plus a supply of JonnyPops—to the Hazelden Betty Ford Foundation, a national leader in addiction treatment and recovery. Every pop you buy helps in the fight against substance abuse.
ASK YOUR GROCER
Here’s the rub:
JonnyPops is a small start-up with concomitant resources to sell in to retailers. The pops are currently distributed in the Midwest, California, New York and Texas, but in not enough locations.
You can help! Print out this product request form and bring it to your grocer, deli or convenience store. (Bring it to all of them!)
We promise, it’s worth the wait!
For more information visit JonnyPops.com.
In 1923 Frank Epperson, a California real estate salesman, made his homemade treats—frozen juice on a stick—for a Fireman’s Ball.
His “Epsicles” were a sensation, and Frank obtained a patent for “a handled, frozen confection or ice lollipop.” His kids called the treat a Popsicle, after their Pop (so if Mom had made them instead of Pop, they could have been Momsicles).
Here’s the bigger story.
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