Top: The original Peeps were made in yellow and white. Today there’s a rainbow of colors (photo courtesy Pioneer Press). Bottom: This Peeps Easter Bunny Cake recipe is from FoodySchmoodyBlog.com.
In 1920, confectioner Sam Born opened a small candy store in Brooklyn, New York, selling fresh confections made daily. In 1953, he introduced Peeps marshmallow chicks in yellow and white.
It used to take 27 hours to make a single Peep: Each one was hand-squeezed from a pastry tube. Now it takes six minutes on a mechanized line. Sam Born’s son, Bob, mechanized production in 1954 with a special machine still used today. The business, the Just Born Company, is still family owned.
An average 5.5 million Peeps are made every day. That’s 2 billion Peeps a year, enough to circle the Earth three times.
Peeps bunnies were added in 1973. The chicks way outsell the bunnies: 4 of every 5 Peeps purchased are chicks. But chick or bunny, Peeps are the number-one selling non-chocolate Easter candy.
Beyond Original Marshmallow Peeps, there are now flavored Peeps (Blueberry Delight, Candy Cane, Candy Corn Dipped Peeps, Cherry Cordial, Chocolate Mousse, Fruit Punch, Lime Delight, Mystery Flavor, Orange Delight, Raspberry Delight, Strawberry Creme, Sugar Plum, Vanilla), as well as Original in blue, green, lavender, orange and pink colors.
There are chocolate-dipped Peeps, Peeps atop sugar cookies, Sugar-Free Peeps, Peeps Marshmallow Eggs, Peeps Lollipops, gift sets and wearables (headbands, slippers, socks, etc.), all sold at Peeps & Company retail stores and online.
And there’s more: Peeps Snowmen, Peeps Jack o’Lanterns, Peeps Witch Chicks, Green Marshmallow Christmas Trees and Chocolate Mint Christmas Trees.
You can see them all here.
Google “Peeps recipes” and you’ll find Peeps fondue, Peeps sushi, Peeps pizza, Peepsicles, even Peeps pots de crème.
Just Born also makes Goldenberg’s Peanut Chews, Hot Tamales, Mike & Ike and Teenee Beanee jelly beans.