America doesn’t need another “good for you” snack bar. The $6.2 billion U.S. snack market is plenty crowded as it is. The Curate brand’s research turned up more than 1,000 varieties of snack bars.
But when you taste Curate, you’ll be delighted that management decided to enter the premium snack bar market.
The brand took a chef’s approach to developing recipes, testing combinations of ingredients that are both nutrient-dense and luscious, with a bonus of eye appeal.
All-natural, gluten free, non-GMO, soy free and lightly sweetened, the bars contain 4 to 7 grams of protein and are a good source of plant-based fiber.
Each bar comprises some six ingredients including quinoa supergrain, omega 3-packed seeds, a fruit and a nut. They’re non-GMO and gluten-free.
Each of the first six flavors out of the gate is equally tempting, depending on whether your temptation is chocolate or a fruit profile:
More products are in the works, including bars designed for kids, with plans to extend the offerings with other better-for-you snacks.
Curate bars are made by Abbott Laboratories, a $20+ billion global company that makes healthcare products as well as nutritional products: from Glucerna, PediaSure and Similac to as Zone Nutrition Bars and EAS Sports Nutrition.
The company decided to further its nutrition heritage with a consumer snack brand. A new division, Curate Snacks, was born.
As big as the snack category is, the company feels that the opportunity for delicious, nutritious snacks has “tremendous” potential.
Take a bite, and you’ll discover why.
Learn more at CurateSnacks.com.
Curate bars in three of the six flavors: Dark & Tempting Bar, Indulgent Bar and Irresistible Bar. Photos courtesy Curate Snacks.
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