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THE NIBBLE’s Gourmet News & Views

Trends, Products & Items Of Note In The World Of Specialty Foods

This is the blog section of THE NIBBLE. Read all of our content on,
the online magazine about gourmet and specialty food.

TOP PICK OF THE WEEK: Magnum Ice Cream Bars New Flavors

The premium ice cream brand, Magnum, was launched in Sweden in January 1989. (January? Sweden? Ice cream? Brr!)

Now part of Unilever, the original Magnum, targeted to adults, offered a thick bar of vanilla ice cream on a stick, with real chocolate coating.

At the time, there was no real chocolate that could withstand the commercial ice cream freezer temperature of -40° Celsius (even today, premium brands like Häagen-Dazs use confectionary coating, not real chocolate, and good palates can taste the difference).

So a special (and especially excellent) chocolate was developed by the great Belgian chocolate producer, Callebaut.

In 2011, Magnum ice cream was launched in the U.S. and Canada with six varieties: Double Caramel, Double Chocolate, Classic, Almond, White and Dark. For us, it was love at first bite.

Today, Magnum is one of the world’s leading ice cream brands, selling one billion bars annually, worldwide. It is the biggest brand of Unilever ice creams (which include Ben & Jerry’s, Breyers, Fudgsicle, Klondike and Popsicle, among others).

Since our first Magnum review, the quality has continued to deliver all that one could desire. We’ve been remiss, and it’s time to promote this brand to a Top Pick Of The Week.



The best chocolate fix in the supermarket: a Magnum Chocolate Infinity Bar. Photo courtesy Unilever.




Minis have all of the satisfaction, with far
fewer calories. Photo courtesy Unilever.



  • Magnum Chocolate Infinity Bar, dark chocolate ice cream with a rich chocolate swirl, dipped in dark chocolate and cacao (cocoa bean) nibs. The extra texture provided by the cacao nibs is inspired.
  • Magnum Chocolate Infinity & Raspberry Bar, dark chocolate ice cream with a raspberry swirl, dipped in dark chocolate and those inspired cacao nibs. If you haven’t tried it, chocolate and raspberry are one of life’s great combinations, whether in ice cream, chocolates or cake.
  • Also new:

  • Mini Variety Pack, all the pleasure in a smaller serving size, which is still more than satisfying. Flavors include three top-sellers: Classic (vanilla ice cream dipped in milk chocolate), Almond (milk chocolate and almonds) and White Chocolate (vanilla ice cream dipped in white chocolate).
    The minis are 11.1 fluid ounces and 150/160* calories compared to 3.38 fluid ounces and 260/270& calories for the standard bars. Whether as lower-calorie treats or for smaller appetites, they hit the spot. (If you want to develop the palates of young children, give them Magnum Minis, not Good Humor).

    See all the variations available in the U.S. at (there are even more varieties in Europe).

    The line is certified kosher by KOF-K.
    Magnum Chocolate Infinity and Chocolate Infinity & Raspberry bars are available in 3-count multipacks at grocery stores nationwide, for a suggested retail price of $3.99. The Magnum Mini Variety Pack is available for a suggested retail price of $4.99 for a 6-count box. The bars are also available singly at some retailers.

    When did ice cream bars appear on the ice cream time line? Check out the history of ice cream.
    *Almond-coated bars have 10 additional calories.


    Related Food Videos: For more food videos, check out The Nibble's Food Video Collection.

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