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    THE NIBBLE’s Gourmet News & Views

    Trends, Products & Items Of Note In The World Of Specialty Foods

    This is the blog section of THE NIBBLE. Read all of our content on TheNibble.com,
    the online magazine about gourmet and specialty food.

FOOD HOLIDAY: National Oreo Day

Today is National Oreo Day, honoring the world’s most popular cookie. We almost feel like ditching work to celebrate—with Oreo cheesecake, cookies and cream ice cream and an Oreo milkshake—and then running a marathon to work off the calories.

However, we’re limiting ourselves to one Oreo-packed chocolate bar from Chocomize, a chocolate e-heaven where you can take your favorite type of chocolate bar (dark, milk, white) and top it with your favorite candies, nuts, spices and special luxuries (gold leaf, anyone?).

You pay a base price for the bar ($4.50, or $6.50 for a heart shape), and then for each add-on topping—up to 5 selections from a menu of 90 options.

If you don’t like to make choices, there are plenty of ready-made choices, like the Cookie Bar in the photo.

In honor of National Oreo Day, Chocomize has two special offers running through March 10th:

  • FREE Oreo pieces. You can add Oreo cookie pieces for FREE to any chocolate bar you make.
  •  

    oreo-white-chocolate-230

    The popular Cookie Bar: Belgian white chocolate bar with Oreos and malted milk balls. Photo courtesy Chocomize.

     

  • FREE chocolate bar with $40 order. Any order of $40+ gets a FREE Cookie Bar with the code OREO. The Cookie Bar, one of Chocomize’s most popular, is Belgian white chocolate, cookie dough bits and Oreo cookie pieces.
  •  

    oreos-stack-froyo-230

    Imagine if lemon meringue had been the
    favorite flavor of Oreos! Photo courtesy
    Froyo.

     

    OREO HISTORY

    Oreos are 102 years old. According to Time magazine, the National Biscuit Company (later shortened to Nabisco) sold its first Oreo sandwich cookies to a Hoboken grocer on On March 6, 1912. They weren’t an original concept: Sunshine’s Hydrox cookies* (among others) preceded them in 1908.

    There were two original Oreo flavors: original (chocolate) and lemon meringue. The original was far more popular, and Nabisco discontinued lemon meringue in the 1920s.

    Today Oreo is the world’s most popular cookie, sold in more than 100 countries†. More than 450 billion Oreos have been sold to date.

    Yes, there were other chocolate sandwich cookies. But what made Oreos stand out was the thick, creamy filling invented by Sam J. Porcello, the principal food scientist at Nabisco. (He also created the “stuf” in Double Stuf Oreos and the chocolate-covered and white chocolate-covered Oreos. Now that’s bragging rights for generations of kids, grandkids and great-grands to come.)

     

    WHAT ABOUT THE DESIGN ON THE COOKIES?

    Nabisco says that an unnamed “design engineer” created the current Oreo design, which was updated in 1952‡. Other sources name him as William A. Turnier, who worked in the engineering department creating the dies that stamped designs onto cookies.

    Here’s the story of the design and its meaning.
     
    THE NAME IS A MYSTERY

    No one knows for certain the origin of the name “Oreo.” Some believe it was derived from the French word for gold, “or,” because the original packaging was mostly gold.

    The bigger curiosity to us is, in The Wizard Of Oz film, why did the guards at the castle of the Wicked Witch Of The West sing a chorus of “Oreo?”

     
    *The Oreo became kosher in 1998, when the lard in the original recipe was replaced with vegetable shortening. Prior to then, Sunshine Bakeries’ Hydrox cookies had long been the kosher alternative. But most people preferred the taste of Oreos, and Hydrox cookies were discontinued by Keebler in 2003.

    †In terms of sales, the top five Oreo-nibbling countries are the U.S., China, Venezuela, Canada and Indonesia. In some countries, like China, Nabisco’s parent company, Kraft, reformulated the recipe to appeal to local tastes, including green tea Oreos.

    ‡The current design replaced a design of a ring of laurels, two turtledoves and a thicker, more mechanical “Oreo” font.

      





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