What should you do when you’re downsized from your job?
Enter the TV reality show, “Supermarket Superstar,” with your family recipe: a cheesecake ice cream sandwich called Smoogy.
That’s what happened to Tekisha Collins. The dream came true: she won. The prize is a distribution deal, and Smoogy cheesecake cookie ice cream sandwiches are now available at A&P, The Food Emporium, Food Basics, Pathmark, Superfresh and Waldbaums.
We’ve become extremely fond of the Chocolate Fudge Smoogy, chocolate-cheesecake ice cream sandwiched between chocolate chip cookies.
But the young brand needs more than a distribution deal: It needs good marketing consulting. Is it an ice cream sandwich, a frozen cheesecake cookie? Collins calls it “the first and only cake in a cookie that you eat frozen.”
Huh? Where’s the cake?
A stack of Lemon Cheesecake Smoogies.
And what would you call a frozen cookie sandwich with a cheesecake-like filling?
Hopefully, marketing help will come—and redo the packaging and marketing materials as well. We wish Smoogy all the luck in the world.
Read the full review.
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