Food Blog - Best Food Blogs - Gourmet Food Blog THE NIBBLE Blog » TOP PICK OF THE WEEK: Smoogy Frozen Cheesecake Sandwich

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    THE NIBBLE’s Gourmet News & Views

    Trends, Products & Items Of Note In The World Of Specialty Foods

    This is the blog section of THE NIBBLE. Read all of our content on TheNibble.com,
    the online magazine about gourmet and specialty food.

TOP PICK OF THE WEEK: Smoogy Frozen Cheesecake Sandwich

What should you do when you’re downsized from your job?

Enter the TV reality show, “Supermarket Superstar,” with your family recipe: a cheesecake ice cream sandwich called Smoogy.

That’s what happened to Tekisha Collins. The dream came true: she won. The prize is a distribution deal, and Smoogy cheesecake cookie ice cream sandwiches are now available at A&P, The Food Emporium, Food Basics, Pathmark, Superfresh and Waldbaums.

We’ve become extremely fond of the Chocolate Fudge Smoogy, chocolate-cheesecake ice cream sandwiched between chocolate chip cookies.

But the young brand needs more than a distribution deal: It needs good marketing consulting. Is it an ice cream sandwich, a frozen cheesecake cookie? Collins calls it “the first and only cake in a cookie that you eat frozen.”

Huh? Where’s the cake?

 

A stack of Lemon Cheesecake Smoogies.

 

And what would you call a frozen cookie sandwich with a cheesecake-like filling?

Hopefully, marketing help will come—and redo the packaging and marketing materials as well. We wish Smoogy all the luck in the world.

Read the full review.

  





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