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PRODUCT: Katy’s Kettle Corn Popchips

It’s every entrepreneur’s dream: A mega-star stumbles upon your product and likes it so much, she invests in the company and creates an ad.

Katy Perry discovered Popchips* while on tour last summer. Hungry after a show, she found a bag of Popchips in her hotel room’s minibar and liked them so much she tweeted about them. In July she became an investor; then she created her own flavor, inspired by her favorite childhood snack.

Katy’s Kettle Corn is available in .8-ounce single serve portions and 3.5-ounce shareable bags.

The flavor has been an exclusive at Target since January, with distribution to other retailers beginning in May. We like the single-serve bags as a healthier treat in Easter baskets. If you can’t find them locally, we found the large bags on Amazon.com.

THE NIBBLE discovered Popchips years ago: It has been a Top Pick Of The Week twice, first in 2007. Read our review.

 

Katy’s Kettle Corn Popchips are the brand’s first sweet flavor. Photo by Elvira Kalviste | THE NIBBLE.

WHAT IS KETTLE CORN?

Kettle corn is sweet-and-salty popcorn flavor. A Colonial invention, the corn was popped in iron kettles and then sweetened with sugar, honey, and sometimes molasses before adding salt. It is less sweet than caramel corn and appeals to those who like a sweet-and-salty flavor profile. We’ve got your number, Katy Perry!

Popchips are crunchy snacks with half the fat of fried chips and nothing artificial. They are neither fried (unhealthy) nor baked (undelicious) but popped. Wholesome (corn is a whole grain) corn kernels are placed under pressure, which “pops” the chip.

The snack has 130 calories per one-ounce serving (about 16 chips) and is certified gluten free and kosher (KOF-K).

Katy’s Kettle Corn is less sweet than conventional kettle corn—no doubt a deliberate choice to keep the the calories down. If you want more sweetness, stir your favorite non-caloric sweetener nonfat Greek yogurt and dip away!

CHECK OUT THE HISTORY OF POPCORN & WHAT MAKES POPCORN “POP.”

*The company spells the product’s name with a small “p”, but THE NIBBLE’s style sheet—every publication’s individual rules used for consistent editing—requires that we capitalize it. Our style sheet focuses on preventing the deconstruction of the English language for reasons of style.

  




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