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THE NIBBLE’s Gourmet News & Views

Trends, Products & Items Of Note In The World Of Specialty Foods

This is the blog section of THE NIBBLE. Read all of our content on,
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PRODUCT: PB CRAVE Flavored Peanut Butter

Fun flavors, fun gifts. Photo courtesy PB


All natural, flavored artisan peanut butter is hot. Recently, a California brand called Pacific Beach Gourmet Peanut Butter Spread made our Top Pick Of The Week list.

Shortly afterward, we received a shipment of PB Crave, another new company (in Minnesota) that has launched with four flavors:

  • Choco Choco: Peanut butter with Belgian chocolate chips, milk chocolate chips and wild honey.
  • CoCo Banana: Peanut butter with natural banana flavor, chocolate chips, and wild honey.
  • Cookie Nookie: Peanut butter with natural cookie dough flavor, milk chocolate chips, and wild honey.
  • Razzle Dazzle: Peanut butter twisted with natural raspberry flavor, white & dark chocolate chips, and wild honey.
    You can buy the PBs from and on Amazon.


    Our personal favorite is Razzle Dazzle, a combination of peanut butter and raspberry flavoring that gives the impression of raspberry jam. We love the idea of Coco Bananas, banana peanut butter; but slicing a fresh banana onto your PB sandwich is more lush than banana-flavored PB. Cookie Nookie is sure to be a favorite with cookie dough enthusiasts.

    The flavors, each of which includes chocolate chips (dark, milk and white, depending on the flavor) inspired us to sprinkle some chocolate chips onto our sandwiches made with regular PB. One tablespoon of semisweet chocolate chips has about 70 calories, and you can make do with half a tablespoon. If you heat the sandwich in the microwave, you get a chocolate-PB melt.

    The PB Crave flavors are fun; we like them as healthier gifts for kids. These honey-sweetened flavors can be enjoyed by the spoon from the jar—with a side of milk, of course.

    What Do The Terms Mean?

    All natural means no hydrogenated oil, no artificial flavors, no high-fructose corn syrup, no chemical preservatives. Peanut butter is naturally gluten- and cholesterol-free.

    Artisan products are made in small batches, using time-honored techniques and quality ingredients. In the case of PB Crave, which does not employ emulsifiers, the oil does separate and needs to be stirred back in. But it’s not an onerous task.

    Giving Back

    PB Crave is a good corporate citizen. A minimum of 2% of profits goes directly to Project Peanut Butter, a non-profit organization that helps save the lives of malnourished children through ready-to-use therapeutic foods (including high-calorie, fortified peanut butter-like pastes.


    Related Food Videos: For more food videos, check out The Nibble's Food Video Collection.

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