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THE NIBBLE’s Gourmet News & Views

Trends, Products & Items Of Note In The World Of Specialty Foods

This is the blog section of THE NIBBLE. Read all of our content on,
the online magazine about gourmet and specialty food.

PRODUCT: Activate Workout Vitamin Drink

We generally don’t review sports drinks and vitamin drinks. It’s not our sweet spot; we focus on beverages that are delicious.

We’ve tried a few vitamin water drinks over the years, where either a tablet or a powder is added to a bottle of water immediately before consumption. Every one we tried tasted, well, yucky.

The first brand we’d drink because it actually tastes good is Activate Workout. It’s produced by The Rising Beverage Company, which makes other enhanced waters as well.

According to the company, which conducted research with an independent analytical laboratory, vitamins and other active ingredients lose their potency sitting in water.

So they created a release-top bottle cap. Twist the cap and the active ingredients fall into the water. Shake the bottle and drink.

We tried two of the four flavors, which include Grape, Lulo Pear,* Passionfruit and Pink Grapefruit.

*Lulo, also known as naranjilla or “little orange,” is a South American fruit that tastes like rhubarb and lime—perhaps with a hint of pineapple.


Activate Workout with a vitamin-filled
cap. Photo by Jacklyn Nussbaum | THE NIBBLE.


Both Lulo Pear and Pink Grapefruit were delicately charming—the pink grapefruit perhaps too delicate (add more grapefruit flavor!!).

One serving (8 ounces) provides 50% DV of vitamins B6, niacin (B3), pantheonic acid (B5) and vitamin B12, plus 240% DV of vitamin C. By consuming the full bottle, you’ve had your DV of these five vitamins, plus small amounts of vitamins A and E.

That being said, we never really “got” vitamin-infused water, except as a marketing ploy. None of the brands we’ve seen provides a well-rounded complement of vitamins. It’s more about feeling good that you’ve made a healthy choice. (And a lot of people feel good about it: Vitamin-enhanced waters is a sizable and growing category.)

Activate Workout contains 0 calories and no preservatives. It is naturally (and pleasantly) sweetened with stevia. The line is certified kosher by OU.

There’s a store locator on the website. You can download a coupon there, or purchase from the website.

The company is also a good corporate citizen:

  • A percentage of each sale goes to Nourishing America, which provides vital prenatal nutrients to pregnant women in need.
  • You can purchase extra caps and refill the bottles with water. The bottles are 100% post-consumer recycled plastic.
    We like the colorful bottles, and have repurposed them as water bottles. As for the vitamins, we’ll continue to take what we need in tablet and capsule forms.


    Related Food Videos: For more food videos, check out The Nibble's Food Video Collection.

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