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THE NIBBLE’s Gourmet News & Views

Trends, Products & Items Of Note In The World Of Specialty Foods

This is the blog section of THE NIBBLE. Read all of our content on,
the online magazine about gourmet and specialty food.

PRODUCT: Avocado Gift Of The Month Club

Sure, you can buy avocado in almost any supermarket in America.

But how about a superior avocado, packaged for healthy gift-giving as a one-time gift or a monthly club?

Such avocados are grown by a fourth-generation farmer who took a page from the 21st century playbook and is selling his avocados online. They’re handpicked for you and shipped directly from his farm to your table.

Joseph Holtz, from a farming family in Alsace Lorraine, immigrated to California in 1902 and began to farm. He sold eggs, dairy, honey and avocados, among other products. Farming became the profession of his sons and grandsons. The tradition of family farming, a dedication to pristine quality agriculture, has been passed down through each generation.

Today, great-grandson Ben Holtz focuses on growing Hass avocados, the extra-creamy variety that represents 95% of avocados sold in the U.S. They are named after Rudolph Hass (rhymes with pass), a postman who patented the variety in 1935.


Plump, creamy avocados, hand-picked for
you. Photo by Evan Dempsey | THE NIBBLE.


As a business owner in the 21st century, Ben looked for opportunities to expand his business. He launched California Avocados Direct, which currently offers 14 options to enjoy avocados fresh from the farm.

In addition to avocados in medium and large sizes, there are kits with salsa or guacamole fixings.

Every avocado has been nurtured with artisan care and is guaranteed to be delivered in perfect condition. If you want to send a healthy gift, a nutrient-dense selection of hand-picked California avocados fits the bill.

Avocados contain some 20 different types of vitamins, minerals and phytonutrients, the latter thought to prevent many chronic diseases. The fats are mono- and polyunsaturated “good” fats, recommended as part of a healthy diet. Naturally sodium-free and cholesterol-free, avocados act as a nutrient booster by enabling the body to absorb more fat-soluble nutrients, when eaten with foods that contain alpha- and beta-carotene and lutein.

We enjoyed our avocado gift box, eating most of the avocados straight from the shell. The fruits* come with a letter from Farmer Holtz, stating the date they were picked and the date they will be ripe enough to eat. They won’t ripen for at least a week, giving recipients plenty of time to plan how to use them.

*Avocados are a tree fruit, not a vegetable.

If you need a healthy thank-you gift for Easter dinner, or a nutritious gift for Mother’s Day, send these delicious avocados. Buy online here.


Related Food Videos: For more food videos, check out The Nibble's Food Video Collection.

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