|As the saying goes, if you can’t lick ‘em, join ‘em.
If your kids want junk food instead of vegetables, give them vegetables packaged like junk food. And proclaim that those veggies are, in fact, junk food.
That’s what the 50-odd carrot growers behind BabyCarrots.com have done. In what is perhaps the best food campaign since “Got Milk?” began in 1993, “Eat ‘Em Like Junk Food,” an ad campaign that begins next week, will hopefully double the $1 billion baby carrot market in two to three years. (We spend a billion dollars on baby carrots?!?!?)
But alas, the ads are breaking in just two markets (Cincinnati and Syracuse), so the rest of us will have to be content with the BabyCarrots.com website. As of today, there’s not much on it except for a hypnotic heavy metal chant “Eat. Baby. Carrots. EXTREME!” It’s begging to be a ring tone.
We’ll check in next week.
No more smiling bunnies: baby carrots are
packaged like junk food. Photo courtesy