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PRODUCT: Rishi Organic & Fair Trade Masala Chai

cup-box-1-230

Just mix the concentrate with milk and
you’ll be transported to India. Photo by
Katherine Pollak | THE NIBBLE.

Chai lovers: You can now enjoy this spiced exotic treat in your own home. Rishi, sellers of organic tea, have launched an organic and Fair Trade Masala Chai tea concentrate.

Masala chai is made by brewing black tea with a mixture of aromatic Indian spices and herbs. Chai is the generic word for tea in Hindi and Punjabi and many other languages around the world—English speakers use the word “tea” from the Chinese “te” (from a dialect spoken around Xiamen). If you ask for chai, you’re only asking for tea; so show your superior knowledge and ask for masala chai if you want spiced tea.

Rishi’s Masala Chai concentrate is all natural and microbrewed (brewing in micro-batches enables producers to adjust each batch according to the seasonal characteristics of the ingredients). You just add milk, then heat it or drink the tea cold over ice.

The concentration of fine spices in Rishi’s brew makes your mouth tingle and transports you to the Indian subcontinent (put on some appropriate tunes as you enjoy the masala chai).

There’s a bonus: Every purchase helps the Jane Goodall Institute including Roots & Shoots, a global, environmental and humanitarian program for young people from preschool to college.

Look for Rishi’s Masala Chai concentrate at select Whole Foods Markets through the end of April; and afterward wherever Rishi teas are sold, including Rishi-Tea.com.

 





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