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THE NIBBLE’s Gourmet News & Views

Trends, Products & Items Of Note In The World Of Specialty Foods

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PRODUCT: Froose For Kids


Milton the Moose with a juice box of Froose.


A year ago we tried an alternative children’s juice product called Froose, and never posted our comments about it. Now, with the kids back in school (although Froose is targeted to the pre-school set), it seems time to right our wrong.

Named for fruit + juice or fruit + moose (its mascot is an engaging relative of Bullwinkle, named Milton the Moose), Froose was developed by a mom who was concerned about the sugar levels in the juice that was her son’s beverage of preference. She developed an alternative with half the sugar plus whole grain nutrition. It’s a product parents should take note of.

Working with nutritionists, the company created a patented process that uses fruit juice concentrate (peach, cherry or pear, the current flavors), organic apple juice concentrate and organic brown rice flour. Combined with inulin, the flour adds 3 grams of fiber in each 4.23-ounce juice box, 12% of the USDA’s recommended daily requirement).

Low-glycemic brown rice syrup is used as a sweetener, which limits the sugar from 5 to 7 grams per serving, compared to 14 grams in an all-juice product. Froose provides 25% of a day’s requirement of vitamin C. It is kosher-certified, gluten-free and dairy-free. Currently the product is 85% organic; the company aims for 100% organic down the road.

While Froose was made to appeal to very young palates, the three adults who tasted it at THE NIBBLE found it to be wholesome and appealing. If you can’t find it locally, you can purchase it at, in Playful Peach, Cheerful Cherry and Perfect Pear.

  • See more of our favorite Kids’ Foods.

  • Related Food Videos: For more food videos, check out The Nibble's Food Video Collection.

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