The Cheesecake Factory invites you to celebrate National Cheesecake Day, July 30th. Dine in at any Cheesecake Factory and enjoy a slice of your favorite flavor of cheesecake for half price. There are 30 flavors to choose from, including low-carb options.

July 30th is also the debut of the newest cheesecake flavor, Stefanie’s Ultimate Red Velvet Cake Cheesecake: two layers of red velvet cake and two layers of creamy cheesecake (what a country!).

Don’t look at this as self-indulgence: It’s charity work. For every slice of Stefanie’s Ultimate Red Velvet Cake Cheesecake sold over the next 12 months, The Cheesecake Factory will donate 25 cents to Feeding America, the nation’s largest domestic hunger relief charity.

Are you ready to help the cause?

Red Velvet Cheesecake debuts at The Cheesecake Factory on July 30th, National Cheesecake Day.