Food Blog - Best Food Blogs - Gourmet Food Blog
THE NIBBLE BLOG: Products, Recipes & Trends In Specialty Foods
Also visit our main website, TheNibble.com.

NEWS: McDonald’s Rolls Out Premium Burger

McDonald’s has rolled out the Angus Third Pounder as its contender in the premium burger war. The new line of three burgers have been in test market in several cities for two years (reported way back when by THE NIBBLE) and are meant to compete with the Original Six Dollar Burger offered by Carl’s Jr. and Hardee’s chains and Burger King’s Steakhouse XT Burger—as well as the larger burgers available at In-N-Out Burger, Fatburger, Smashburger, The Counter and Five Guys.

The Angus burgers are available in three variations: the Deluxe, with American cheese, lettuce and tomatoes; Bacon & Cheddar; and Mushroom & Swiss. In addition to the premium beef, McDonald’s is using other high-end ingredients, including the Swiss cheese and an artisan-style roll. The tab will be about $3.99, depending on location. They will not be a core menu item, but “will continue to have a role on the menu,” according to a McDonald’s spokesperson.

McDonalds_Angus_230

McDonald’s Angus Third Pounder Burgers. Do they look this good in person?

Despite the recession, McDonald’s franchisees report that the Angus burgers are a big hit. The premium burger biz has attracted several fine-dining chefs, who hope to use their star power to attract diners interested in higher-end burgers. Big names like Bobby Flay, Hubert Keller, Danny Meyer, Marcus Samuelsson and Laurent Tourondel have opened, or are planning, their own burger chains.

America loves its burgers; they rank as our favorite food (pizza is second). This is unfortunate, given how un-green the raising of beef cattle is (animal waste contributes more greenhouse gas than automobile exhaust, and beef cattle contribute much more than other animal crops). And certainly, doctors and nutritionists will tell you that you should cut down on your beef consumption—all that cholesterol isn’t good for you, no matter how young you are. So, tempting as these burger offerings are, treat them as you would a hot fudge sundae—a treat to be enjoyed once in a while rather than a daily diet staple. Save the planet, save yourself. We know our words don’t hold much weight, but we just had to say them.




Leave a Comment



© Copyright 2005-2016 Lifestyle Direct, Inc. All rights reserved. All images are copyrighted to their respective owners.