NEW PRODUCT: Jif Natural Peanut Butter Spread | The Nibble Webzine Of Food Adventures - The Nibble Webzine Of Food Adventures NEW PRODUCT: Jif Natural Peanut Butter Spread | The Nibble Webzine Of Food Adventures
 
 
 
 
THE NIBBLE BLOG: Products, Recipes & Trends In Specialty Foods


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NEW PRODUCT: Jif Natural Peanut Butter Spread

It’s no surprise that all natural foods taste better—at least, to us. (We’ve ceased to be surprised when we try to proselytize. For example, we’ll bringing soda-chugging friends what we think is a far superior product, such as Boylan’s or GuS all natural cola, both of which have exciting genuine cola flavor and far less sugar. Invariably, they tell us they prefer the big-name brands that are neither natural nor, to us, flavorful). But we never tire of side-by-side tests. Recently, we sat down with jars of supermarket favorite Jif peanut butter and two new variations, Jif Natural Peanut Butter Spread and Jif To Go Reduced Fat Creamy Peanut Butter Spread.

The new Jif Natural Peanut Butter Spread is 90% peanuts; with sugar, palm oil, salt and molasses as the only other added ingredients, it is delish. It also has half the sodium of regular stabilized peanut butter. MSRP $2.70/18 ounce jar and $4.15/28 ounce jar.

Reduced Fat Jif is 60% peanuts and has eight grams less fat per serving than the regular Jif To Go. It also has corn syrup solids, soy protein, sugar, salt, molasses, fully hydrogenated vegetable oils, magnesium oxide, ferric phosphate, niacinamide, copper sulfate, pyridoxine hydrochloride and folic acid. No surprise, we happily kept the Jiff Natural, and gave the Reduced Fat product to reduced-fat-buying friends. Available in 6-pack To Go cups, MSRP $2.99-$3.19, and 18-ounce jars.

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Natural Jif and Jif To Go Reduced Fat PB spread. Photo by Hannah Kaminsky | THE NIBBLE.

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