|Winter, a 37-year-old computer programmer from Houston has made it his life’s mission to visit every Starbucks on earth – a lofty goal further complicated by the coffee giant’s recent downturn in profits. Competition roars from the other chain on every corner, McDonald’s, now serving posh coffee drinks at lower prices. Frequent customers are turning former, establishing more economical relationships with their home brewers. And Starbucks, which once ruled the kingdom of caffeine with a venti fist, has begun closing stores.||
A strong cup of bitter farewell.
|This strikes a devastating personal note for Winter, who has visited over 9,000 Starbucks spanning 17 countries in the last 12 years. A self-professed “mild” compulsive, he drops everything and hops into a plane when word gets out that a location he hasn’t visited yet will be dropping its green awning forever. Last summer he drove 25,000 miles around the country visiting 40 doomed locations, one of which closed before he got the chance to sample their wares and take a photograph. He calls it “the one that got away.”
Read more about Winter and his coffee break – full story at the Wall Street Journal.