|We kissed a Hershey’s Extra Dark and we liked it. Well, we didn’t kiss it, we ate it, and the whole pouch, at that—but only after inhaling the wonderful chocolate and fruit aroma, listening to its snap and checking out the mouthfeel, which is as close to kissing chocolate as a normal person gets. (Yes, it’s normal behavior—read our article on How To Taste Chocolate.)
While THE NIBBLE office is piled high with boxes and bars of the world’s greatest artisan chocolate, we are packing little individually wrapped, 45-calorie rectangles of Hershey’s Extra Dark Chocolate into our handbag, to indulge whenever we wish—no guilt in that! Purists will go for the Pure Dark Chocolate (60% cacao), but we prefer the fruit flavors.
The Pure Dark Chocolate infused with Raspberry Flavor adds tartness (and real raspberry seeds) to the chocolate. But our personal fave is new Pure Dark Chocolate With Pomegranate Pieces, which add some nice chewy texture and a sweeter tartness than the raspberry.
So while you’re buying Valentine chocolate for everyone else, get a pouch or a bar for yourself, enjoy chocolate in moderation as part of a healthy lifestyle (we love this warning—it’s on the bag), and enjoy this grammar lesson, too:
The astute reader may have noticed our oxymoron above, “sweeter tartness.” There are many examples of oxymorons, or conjoining contradictory terms: sweet sadness, cruel kindness and wise fool are common examples. Though contradictory, an oxymoron makes sense. Thus, we must chide Hershey’s two grammatical fautes pas:
“Enjoy Hershey’s Extra Dark pure dark chocolate in its decadent simplicity….” Decadent simplicity?
1. Has anyone looked up the word decadent lately? According to the Oxford English Dictionary, it means “characterized by moral or cultural decline, luxuriously self-indulgent.” Decadent has got to be the most misused word in America, by people who call themselves marketing and communications professionals. Have you heard the current TV spot for “decadent” Diet Dr. Pepper? ROTFL-DUMB.
2. Even if “decadent” means what Hershey’s thinks it means (rich, luscious, indulgent), the word doesn’t work with “simplicity.” What is rich, indulgent simplicity? Sorry, this is not oxymoron, but edumoron—someone or many someones who don’t think they need to look anything up.
Disclaimer: If your trigger finger is itching to email us to say that you found a mistake somewhere on THE NIBBLE, keep in mind that we lack the resources of a Fortune 500 company to ensure everything is as accurate as it can be, all the time. But we do use the dictionary and thesaurus all day, every day.
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