Raspberry Chocolate Hearts from Pierre Marcolini.
|According to The Nielsen Company:
- Consumers are expected to purchase more than $345 million in chocolate candy during Valentine’s week, accounting for 5.1% of annual sales in the chocolate candy category. Consumers will purchase more than $448 million worth of total candy during Valentine’s week.
- More than 58 million pounds of chocolate candy will be sold during Valentine’s week. But the big winner is Halloween week, where nearly 90 million pounds of chocolate candy is sold. We’d like to think that the overall quality of the Valentine chocolate is somewhat better.
- Lovebirds aren’t necessarily early birds, says Nielsen; they don’t plan ahead. February 13, the day before Valentine’s Day, is the top candy- and chocolate candy-buying day in February.
- Bargain shoppers are out the day after Valentine’s Day. February 15 is the second most important chocolate candy-buying day in February. In the current economy, it makes even more sense to save on your favorite chocolate—who cares if it’s in Valentine packaging? But in this down economy, you may have to fight even more bargain-hunters!
How about the bubbly?
- Valentine’s week is one of the top weeks for sparkling wine sales, with more than $8.6 million in sales. More than 881,000 bottles of sparkling wine will be sold during the holiday week. Only Thanksgiving, Christmas and New Year’s have higher sales.
- Does love make consumers blind to price tags? People are willing to spend more for sparkling wine, including Champagne, during the Valentine holiday week—about 5% more than other peak sales weeks.
As reports of job losses mount, more consumers will be financially challenged this Valentine’s Day. But a single cupcake and a handmade card, along with a romantic candle-lit dinner at home instead of a fancy restaurant meal, will mean as much as any pricey celebration.
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