Day: November 10, 2008

Olympic swimming champion Michael Phelps has launched PureSport, his sports performance beverage of choice. Phelps owns shares of the company and helped develop the product, created by Dr. John Ivy of the University of Texas, with fellow U.S. Swim Team members. The athletes drank PureSport in training for, and during, the 2008 Olympics. Swim team…
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