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THE NIBBLE’s Gourmet News & Views

Trends, Products & Items Of Note In The World Of Specialty Foods

This is the blog section of THE NIBBLE. Read all of our content on,
the online magazine about gourmet and specialty food.

NEW PRODUCT: We’re Juiced For Organic Biotta Juices

A glass of Biotta’s Beetroot Juice is pure
beet heaven.
One of our favorite finds at Expo East, the huge natural and organic products trade show that was held last weekend in Boston, was the beautiful line of juices from Biotta, an organic beverage company founded in 1931 in Switzerland (the company was a pioneer in the production of 100% all natural, organic juices). You can find seven varieties of Biotta at natural foods stores. But in 2009—three months from now—ten new fresh, delicious vegetable juice and fruit juice varieties will be added to the line. We tasted a dozen of the juices at Expo East, and fell in love. In addition to the current 16.9 fl oz (500ml) size, 2009 will bring a new single-serving 8.4 fl oz (250ml) size.

Each of the juices has a homeopathic focus, but we like them because of the amazing taste (they are also great ingredients for soups, sorbets, ice cream, cocktails, marinades and a long list of others). At present, you can find Beetroot Juice (to boost the immune system), Wild Bilberry Juice (builds strong blood vessels and improved circulation), Breuss® Vegetable Juice (pronounced “broyce,” a combination of beetroots, carrots, celeriac, radish and potatoes, which is a formula developed by the Austrian naturopathic Dr. Rudolf Breuss for purification and cleansing), Carrot Juice (for vision), Celery Root Juice (regulates pH), Sauerkraut Juice (aids digestion) and Vegetable Juice Cocktail (helps the immune system). Among the new flavors we look forward to is a dynamite Potato Juice—made of raw potato, but tasting like a potato-lover’s dream (it is intended to help the stomach, but we think all of these juices are gourmet food finds).

We can’t stop dreaming of the high quality of these juices. Like a fine wine, you know from the first sip that you’re at a different level of appreciation. Retailers of America: stock your shelves! See more of our favorite juices in THE NIBBLE online magazine.


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