September 19, 2008 at 11:39 am
· Filed under Cocktails & Spirits, Events, Freebies/Discounts
| It’s over in San Francisco, but if you live in Chicago, Los Angeles, New York City, Philadelphia or Seattle, you can still catch a free Campari cocktail as The House of Campari and SWINDLE magazine present “The Art of Cocktailing.” At bars and lounges, the project also presents silkscreens by artist David Weidman, as part of Campari’s century-long commitment to the arts. Campari, a bitter aperitif, was invented in Italy by Gaspare Campari in 1860; the original recipe is still in use today, although many countries have shifted to an artificial red colorant from the original natural carmine cochineal coloring derived from insect shells. The chairman of GruppoCampari is the only person in the world who knows the entire formula for the recipe, which includes quinine and other bitter herbs, rhubarb, spices, ginseng, bergamot oil and orange peel. It is often mixed with soda, and two popular Campari-based cocktails, the Negroni and the Americano, have been emjoyed by historical and fictional figures, including Ernest Hemingway and James Bond. |
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