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New Product: Can Chocolate Predict The New President?

Some people look to the Gallup, Zogby and Harris polls to gauge the presidential preference of the American public. But chocolatier B.T. McElrath is measuring public opinion on a “gut” level: chocolate sales. “Campaign Buttons,” round dark chocolate melt-a-ways that have been selling like—hotcakes?—since early June. They feature cocoa butter images of Democrat or Republican vintage campaign buttons. They’re available at specialty food and gift retailers nationwide, as well as directly available at www.btmcelrath.com. Since August 15, the company has begun issuing weekly postings on the political temperament of the country based on chocolate sales. The current numbers have the Democrats with a slight lead, 51% to 49%. However, this is a poll where you can vote as many times as you like! Five pieces in 60% cacao semisweet chocolate are $10.70.

Read more about chocolate in THE NIBBLE‘s Chocolate section.


B.T. McElrath’s democratic chocolate
buttons.




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