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NEW PRODUCT: Aerosol Pancake “Batter Blaster”

When we first saw Batter Blaster, we reacted viscerally: We don’t like things in aerosol cans. And the thought of pancake batter spraying out of one evoked images of aerosol cheese. But, don’t judge a product by its cover: This pancake mix is USDA-certified organic, which means that everything in that can is better than all natural. The main ingredients are filtered water, organic wheat flour, organic cane sugar, organic whole egg solids, organic soybean powder and sea salt. The environmentally-conscious will be pleased to know that Batter Blaster is powered by the more ozone layer-friendly carbon dioxide, not the nitrous oxide propellant that can be found in most aerosol canisters. You can point the nozzle to create any shape pancake you wish: your initials, flowers, squiggles.

  Batter Blaster Aerosol Pancake BatterPancakes shoot from the nozzle of Batter Blaster.
Beyond breakfast, you can make mini pancake canapés with goat cheese, smoked salmon and fresh dill, or crème fraîche and caviar. An 18-ounce can, good for about 28 four-inch pancakes, retails for $4.99 to $5.99 (one poster to the website claims 12 pancakes). Thirty-two ounces of powdered pancake mix is less than half that. But Batter Blaster is no muss, no fuss and lots of fun. Because it is a refrigerated product, there are currently no mail orders, and it is only available on the West Coast and in Meijer Stores in Illinois, Indiana, Kentucky, Michigan and Ohio. The company anticipates national distribution by July 2008, so get your nozzle finger ready. In the interim, read about our favorite pancakes and waffles in THE NIBBLE online magazine.





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