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NEWS: Help The Truly Thirsty Get Bottled Water With The Tap Project

What comes out of your tap is terrific. Contribute $1 to help those who aren’t so lucky. Photo courtesy of
  You’ve no doubt read about the bottled water controversy. Not only are Americans spending more than $15 million a year on bottled water—most of it filtered municipal water like Aquafina and Dasani. Fossil fuels are expended to make the bottles and ship the water from Point A to Point B; the empties are a huge recycling and litter cost. Environmentalists are up in arms, but humanitarians are equally upset. Because while anyone in America can get perfectly good, healthy water from his or her nearest faucet, in 90 countries on this planet, a billion people don’t have potable water.
– One in five of these people are children.
– Eighty percent of all illness and infant mortality is due to waterborne disease.
– Lack of clean water is the second largest killer of children under five. March 16-22 is World Water Week 2008, and the Tap Project will launch a campaign in 14 U.S. cities to help UNICEF provide clean water to children around the world. Patrons at participating restaurants will be asked to donate $1 (or more if they wish), for the tap water they normally get for free.
In each of the marketplaces, a major advertising agency has created a special ad campaign pro bono. So expect to see the Tap Project on everything from t-shirts and taxi tops to billboards and major landmarks.What can you do? If you buy bottled water, consider putting aside $1.00 for every bottle you drink between now and World Water Week, to donate to this worthy cause. And no matter what, give $1.00 when you’re asked—and be grateful that your loved ones have all the fresh, clean water they need. Every dollar you give to UNICEF can provide 40 liters of safe drinking water—enough to give one child safe drinking water for 40 days (or 40 children safe drinking water for one day). For more information visit

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