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NEWS: Lindt Chocolate Owner/Chair Dies

Last week, one of the titans of chocolate entered into eternity. Rudolph R. Sprüngli, owner and chair of the largest prestige chocolate company in the world, Chocoladefabriken Lindt & Sprüngli A.G., passed away in Geneva at the age of 88. If you have noticed the pervasiveness of Lindt chocolate throughout your town, it is thanks to the leadership of Mr. Sprüngli. He took the company from being another Swiss chocolate manufacturer to the world’s largest producer of prestige chocolate, with a work force of 4,000. (The most expensive category of chocolate. In the confection industry, chocolate is categorized by its price per pound at retail. The categories include Mass Market, less than $15 per pound; Mass Market Premium, from $15 to $25 per pound; Gourmet, from $25 to $40 per pound; and Prestige, at $40 per pound and higher.) Mr. Sprüngli kept the family firm, established in 1845, from being acquired by a mass-production multinational corporation. He listed Lindt & Sprüngli on the Swiss stock exchange in 1986.   Lindt Excellence
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Rodolphe Lindt revolutionized the chocolate industry in 1879 when he invented conching, the process that smooths chocolate into the velvety, aromatic product we know today. While Lindt was arguably the most famous chocolatier of his day, his business in Berne, Switzerland remained a small though high-quality one. In 1899 it was acquired by the larger Sprüngli chocolate company of Zurich, and Lindt & Sprüngli has been a major player in the quality chocolate business ever since. However, it took Rudolph R. Sprüngli, who was born in 1920 and spent his entire career with the firm, to build the brand overseas. Today, the U.S. eats so much Lindt chocolate, there’s now a production facility in Vermont! Rest in peace, in chocolate heaven, Mr. Sprüngli.





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