|Celebrity chef Bobby Flay is launching an upscale hamburger chain called Bobby’s Burger Palace. So far, leases for three units have been signed, and leases for five more units are in the pipeline. Flay plans to open five to 10 units a year. His business partner, Lawrence Kretchmer, made the announcement but did not provide specific locations of the three signed leases, but said that there is one under development in New Jersey and another in a Long Island mall. Top restaurant architecture firm Rockwell Group is designing the stores. Flay also owns Mesa Grill restaurants in Manhattan, Las Vegas and the Bahamas. Let’s hope the food meets Flay’s personal standards and he creates the burger chain of our dreams. We were so disappointed with our first two attempts at Wolfgang Puck’s chain restaurants, we feared to go back for a third meal. While you’re waiting for a Bobby’s Burger Palace to open near you, check out the burger-making tips in THE NIBBLE online magazine.||
Flip us a good burger, Bobby!